Fashion Interview: Irene from Onto my Wardrobe

Hey guys, Its been some time that I haven’t published any fashion interview. So let me introduce one of the most beautiful fashion bloggers I know – Irene from Onto my Wardrobe. Here is the interview of 20 year old architecture student and blogger who is also my source of inspiration in the world of blogging.

1) Can you tell us a little about yourself? About your family, your hometown and your childhood?
I am Irene Buffa, blogger from, architecture student and a freelance journalist. From what I do it might sound like I am a “serious” person, but in reality I am a really playful person, and childish and silly at times :D

I live in Monza (a town very close to Milan) since when I was born and I spent a really quite life here, but I’ve always been really happy about it. Almost 2 years ago I started going to university in Milan, I opened my blog and my life changed completely: I met my boyfriend, my blog started growing, I met a lot of interesting people, started joining fashion events and working freelance as a fashion journalist. In few words: I succeeded in a lot of things, but on the other side I also realized life is a little harder than what I’ve always thought. For all the good things that happen to you there will always be some that are not perfect.


2) How did you get introduced to the world of blogging? And what was the main motivation behind it?

I’ve always been interested in fashion, but I was not a computer addict. I had my facebook account only and did not use it much, but it’s thanks to facebook I discovered the world of fashion blogs. I started following one or two and day after day I discovered more of them and I started thinking that a fashion blog would have been a good hobby for me. So I basically started one cause I felt the need of sharing my ideas and point of view about fashion on the internet, I did not think so many people were going to care about my opinion, but my blog started growing slowly and then it started growing faster and faster and i realized after all opening my personal space on the blogosphere was not a bad idea.

Fashion interview: Irene from Onto y Wardrobe

3) What do you find the most challenging thing in fashion blogging?

If you are a personal style blogger like me for sure the most challenging thing is to “always look great”. Most famous bloggers always look fabulous and relaxed, even when they have a lot of work to do! That’s something you really have to work on, taking care of yourself is really important, but at the same time hard if you are a busy person!

4) What do you do when you are not working on your blog?

When I am not working on my blog I am either studying / drawing / building models for school, or I am out with my boyfriend.

We usually go out for something fun, like having lunch together, distracting, going to the movies or for some shopping (my boyfriend is a shopping addict) and while doing that we always find those 10 / 20 minutes to take pictures for my blog.


5) Do you see yourself as a full-time fashion blogger in the future?

When I started I did not have any expectation, but right now I see I have a lot of work and day after day this is becoming a job! So the answer is: yes, but my dream is that of being a fashion designer, so I think it would be great if I can use my blog in order to promote my designs in the future!

6) Favourite designers?
My favorite brand in terms of clothing is for sure Chanel, it really represents me (or maybe it does represent every woman?!), but I also feel really close to Dolce & Gabbana designs, maybe because they are Italians and in what they do I can always see a lot of my country’s traditions. On the other side I love exploring new designers: on my blog I just opened a “designers” section which is going to be filled soon with outfit posts of me wearing emerging (or not) designers garments.


7) How do you keep coming up with new material for your blog? What is the source of your inspiration?

New ideas for my blog come and go everyday and if I could publish everything that goes through my mind I would post every 30 minutes! :D The source of my inspiration is the world itself, from nature to man-made places I see new ideas in everything I do, everywhere I go, but also in the feelings those places evoke me.

8) Morning person or night owl?
I am a night owl for sure. By saying that I don’t mean I go out at night clubbing, but that I use the night as a great time to work and come up with new ideas. I actually have serious problems waking up early in the morning and I have to set about 6 different alarms in order to wake up at a decent time. That’s crazy, right?


9) A lot of people are interested in blogging for the money earning potential. Do you look towards your blog as another possible source of income?

At a point when blogging you have to start thinking of your blog as a source of income. You start the blog as a hobby but with time and experience it becomes a full time hobby, which in few words becomes a JOB. That’s the point where you have to start earning a good amount of money to make it worth it! Obviously earning with your blog is not that easy, but if you keep working on it everything starts going faster and it will give you lot of satisfaction with time!


10) What are you favourite films for fashion inspiration?

I would skip this question because I have favourite movies but not regarding fashion :P

11) Name some of the bloggers whom you look up to and why?

My favorite blogger is for sure Andy from Style Scrapbook. Another great blogger is Denni from the Chicmuse, in any case I don’t follow blogs daily, but I usually browse some once a week… Maybe if I had more time! Also I don’t use blogs to get inspired for my looks, but maybe more to see blog designs and other kind of technical things!


12) Who takes all the lovely photographs on your site?

All the photographs on my site are taken by my very talented boyfriend Roberto.

When I met him I already had my blog, but it was so small and not great that I was about to close it.

Roberto convinced me about keeping it and start updating it again and so he started helping me with the photos also finding out that photography is something he really loves!

I am very proud of my boyfriend for helping me and having so much faith in what I do.


13) Favourite high street / chain stores?

In Milan there’s not as many shops as in other countries, so when shopping on the streets I usually go to Zara and H&M as most of the girls on this planet! Mostly I shop online though, where the variety is greater and where I luckily can shop for free thanks to my blog’s collaborations!


14) Favourite post and why?

I change my mind about this topic almost every week. So this is my favorite post of the week:

Why? I love the styling, especially the shoes, the location is one of my favourite in Milan and the pictures look very natural!

15) If someone was interested in fashion blogging, what would be a few things you would suggest?

Remember that blogging is not as easy as it looks, so if you are really convinced

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about having your blog start working hard on it and never give up! Try to constantly improve your style, but also those that are the technical parts or your job.. Like photography, blog design, promoting on social networks and so on.


16) Is there anybody else associated with your blog or is it all you, from the back-end to the front-end?

I manage all the aspects of my blog, except for the pictures which are taken by my boyfriend as I previously stated and the videos which are filmed by my talented sister.


18) What are your future plans with regards to your blog?

As I said before I recently added a designers section on my blog and I am starting to create very interesting links with designers from all over to world! My aim right now is that of promoting the work of these talented designers and hopefully this will attract even more attention on my blog!
Wish me good luck :)


This is just a glimpse of Irene and her world. Please visit her blog here and you will simply fall in love like I did. There are quite a lot of good photos on lookbook too. You can also follow her on google+ as well.
Please let us know what you feel about this post. Would appreciate your comments on my blog.

Happy Sunday guys.

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One Response to Fashion Interview: Irene from Onto my Wardrobe

  1. Mira says:

    Deepa that´s so sweet of you to make this post about Irene. Loved to read the interview. I´m always interested to hear about other bloggers and their motivation :D


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